THE INNOVATION PROCESS
How Knowledge is Generated
The book offers insights and strategies to help companies and managers generate and manage knowledge, enabling the successful implementation of innovations and digitalization projects. It outlines the customer and employee engagement activities necessary to transform information into actionable knowledge.
By addressing the pragmatic applicability of the innovation process for fostering a growth mindset and customer centricity, the book emphasizes that information becomes knowledge only when sorted and given context and made usable by the company.
Developed using case studies and interviews from the financial services, life sciences, and technology industries, the book introduces a pragmatic innovation process and knowledge generation framework. It presents seven practical guidelines to support managers in achieving their innovation goals.
Fiche technique
Auteurs
STEFAN LETTIG
Stefan LETTIG is a renowned expert and author in innovation processes and knowledge management, specializing in business model transformation, enterprise and IT architecture, and digital ecosystems. With over 19 years of experience, Stefan has built and managed high-performance, scalable enterprise and IT infrastructures. His career spans various industries, including financial services, life sciences, and technology, marked by significant achievements.
He holds a Doctor of Business Administration in Innovation Process from Business Science Institute and iaelyon School of Management, Lyon, where he focused on the routinization of the innovation process.
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