Research objectives: This paper investigates how food acculturation contributes to the well-being of expatriate professionals and their families in a new cultural host environment. Methodology: The life story method was used. Within this framework, 25 narrative interviews were conducted with American, British and German expatriate households temporarily living in France. Results: The process of food acculturation among expatriates takes place in five stages: a “honeymoon” stage, a “crisis” stage, a “resistance” stage, a “progressive adaptation” stage and a “mature adaptation” stage. Based on individual consumption trajectories and the process of food acculturation, four expatriate profiles were identified: “traditionalists”, “expatriates in their ‘bubble’”, “integrated travellers” and “integrated nostalgics”. In addition, different aspects of food acculturation related to purchasing and consumption behavior affect the well-being of expatriates in accordance with their profiles. Managerial/societal implications: We identified various action levers for actors in the retail sector and companies employing expatriates that could be used to minimize the “crisis” stage and facilitate the “progressive adaptation” stage. Originality: This research shows how expatriates’ well-being evolves during their stay abroad through the dynamic process and stages of acculturation. It sheds light on the adjustment process that contributes to the individual and family satisfaction of expatriates. Keywords: expatriate professionals, (multi)acculturation, food consumption, stages of acculturation, well-being.
|Numéro||Décisions marketing - N°102|
|Date de parution||2021|
|Nombre de pages||152 pages|
|Format||180 x 260 mm|